Gregory "Greg" Brady (top right), portrayed by Barry Williams in the TV show, Christopher Daniel Barnes in theatrical films, and Chad Doreck in the TV movie, is the oldest Brady son. Greg is a Westdale High School student who plays football, plays guitar, surfs, and aspires to be a singer. Greg is portrayed as self-confident and brassy at times, and generally acts as leader and spokesman for the other kids.

Being the oldest of the Brady children, Greg is usually the one who devises their plans. As the series went on, Greg became somewhat of a "ladies' man" at school. Also as the character got older, Greg often attempted to disassociate himself from the younger siblings, eventually getting his own room in the attic. Greg is also the only one of the children to appear in every episode of the series.